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Abstract

Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded. It differentiates ...

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This article aims to examine the elements of country branding from the perspectives of a country’s citizens. In this exploration, the study constructs their views toward the country using both emotion (affect) and perceptions of competitive advantage and ...

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The extent of research into the determinants of foreign direct inflows to particular locations is expansive and diverse; however, little is known of the influence of country images as non-financial determinants on the inflow of foreign capital. In ...

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For decades the literature of place branding reflects a picture of separation between country branding, city branding and region branding. Many researchers tend to perceive these three concepts as three different concepts that have no conception and ...

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In this paper, the theoretical framework of the Stereotype Content Model (SCM) was applied in the context of a host country promoting its tourism to new or underdeveloped markets. The host country’s perceived Warmth, Competence and Status were each ...

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Mounting empirical evidence shows that consumers often associate brands with the wrong country of origin (COO) or are unable to classify a brand to any COO. In this study, the authors investigate the consequences of brand origin misclassification and ...

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This article aims to contribute to country branding using market segmentation principles relying on the perceptions of citizens about a country brand. An online survey research in the form of a structured questionnaire was utilized in this study, yielding ...

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It is well established that differences in manufacturing location can affect consumer preferences through lay inferences about production quality. In this article, the authors take a different approach to this topic by demonstrating how beliefs in ...

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Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much less research on slogans in marketing literature in general and virtually no studies that relate slogans to tourism destinations using a similar methodology. The ...

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The current study aims to examine the influence of information agents and cultural differences in reputation building of Pakistan and its subsequent effects on tourism prospects of the country. The data were collected from foreign and local students ...