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Abstract

Soccer is seen as an extended instrument to brand China in the post-Beijing Olympic period. This article explores how the brand of China is expressed and negotiated through the lens of soccer by adopting the content analysis method to deconstruct the ...

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The purpose of this study is to assess longitudinal nation brand performance by modeling transitions in nation brand equity and to develop a method for nation brand performance assessment. This study has two objectives: (1) to empirically test Steenkamp’s ...

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Scholars have noted the power of state-led discourse to create a national identity as an imagined community and have explicitly linked food to state-orchestrated narratives of nationhood. Others have described how a nation is constructed and maintained ...

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Research Highlights and AbstractThis article providesA ‘zeitgeist’ analysis of how the Coalition leadership tried to make the most of Britain's ‘big year’ of 2012, particularly in terms of the government's ‘prosperity agenda’;Rich empirical data about ...

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Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded. It differentiates ...

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Sportswashing is a neologism that has begun to appear with increasing regularity in the English-language media over the past few years. However, there has been limited academic discussion of the term and certainly no sustained analysis of what it might or ...

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The electoral loss of the Sandinistas in 1990 marked the beginning of a transformation agenda in Nicaragua aimed at dismantling the revolutionary legacy. During the presidency of Enrique Bolaños (2002–2007), efforts to attract transnational capital to tax-...

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The role of governments in business and society research has remained underexplored, and recent studies have called for further investigations of mechanisms of government intervention. In response to this call, this article studies how nation branding ...

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This article examines the efforts of post-communist Romania and Bulgaria to reinvent their national images through the use of nation branding. After the collapse of communism in 1989, former communist nations experienced significant political, economic ...

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This article aims to examine the elements of country branding from the perspectives of a country’s citizens. In this exploration, the study constructs their views toward the country using both emotion (affect) and perceptions of competitive advantage and ...