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American Behavioral Scientist
Abstract
Using a newly launched U.S. tourism commercial as a stimulus, this pre/post quasi-experimental study empirically tests the bleed-over effect of tourism advertising on public diplomacy measures. Metrics for both tourism and public diplomacy objectives were ...Restricted accessResearch articleFirst published May 21, 2013
Sage Open
Abstract
The current research aims to investigate various factors that influence consumers’ intention of buying foreign products. The data were collected by means of self-structured questionnaires from a total of 260 Bangladeshi consumers residing in the two major ...Open AccessResearch articleFirst published Jun 22, 2015
Sage Open
Abstract
With the rapid growth of the international tourism industry, governments and tourism promotion agencies in various countries challenge to make more attractive international tourism advertisement (ITA) for foreign tourists to visit their countries. However,...Open AccessResearch articleFirst published Jan 6, 2021
