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European Journal of Cultural Studies
Abstract
Soccer is seen as an extended instrument to brand China in the post-Beijing Olympic period. This article explores how the brand of China is expressed and negotiated through the lens of soccer by adopting the content analysis method to deconstruct the ...Restricted accessResearch articleFirst published Jun 2, 2021
International Journal of Cultural Studies
Abstract
This article examines the efforts of post-communist Romania and Bulgaria to reinvent their national images through the use of nation branding. After the collapse of communism in 1989, former communist nations experienced significant political, economic ...Restricted accessOtherFirst published Feb 25, 2011
Global Media and Communication
Abstract
This research analyses Safaricom, one of the most established mobile operators in Kenya. Alongside the provision of mobile services, Safaricom has closely engaged with the government of Kenya, even getting involved in the nation’s politics. This study ...Restricted accessResearch articleFirst published Mar 22, 2017
Public Relations Inquiry
Abstract
This case study examines Marca Chile’s nation branding campaign “Chile Que te Quiero” (Chile, I Really Love You). The campaign, that ran between 2016 and 2018, aimed to facilitate dialogue among Chileans around their shared national symbols, traditions, ...Open AccessResearch articleFirst published Mar 25, 2022
Global Media and China
Abstract
Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. This paper explores the role of influencers as part of the citizens group in nation branding by ...Open AccessResearch articleFirst published May 26, 2022
European Journal of Cultural Studies
Abstract
The article uses the case of Melania Trump, the former First Lady of the United States, to analyse the discursive strategies through which the print media in Slovenia represented ‘Melania’ as an ethnically born Slovenian on a national scale. The article ...Open AccessResearch articleFirst published Jun 2, 2021
Journal of Communication Inquiry
Abstract
This study explores the political branding of a powerless small state, the state of Kuwait during the reign of Sheikh Abdullah Al-Salem, from 1950 to 1965. The study uses models developed by Anholt for a strategic perspective on nation branding and by ...Free accessResearch articleFirst published Nov 7, 2022
Media International Australia
Abstract
This article investigates the ways a nation brand is constructed by elite and non-elite actors on social media using the case of Australia in China through the lens of security. The mixed-method analysis unveils the collaborative process in the security ...Restricted accessResearch articleFirst published Nov 17, 2022
International Journal of Cultural Studies
Abstract
This paper analyzes the political implications of aesthetic mimicry in the popular mobile game, Onmyoji. Created by the Chinese company, NetEase, Onmyoji takes advantage of the expansive network of signifiers revolving around the historical Japanese ...Restricted accessResearch articleFirst published May 6, 2020
Public Relations Inquiry
Abstract
Latin American nation branding has been conceived as an economic development strategy by governments within the region, justified by the commercial and political dependency of their countries on the Global North. This study takes that perspective one step ...Restricted accessResearch articleFirst published Dec 22, 2023
