Strategy and Strategic Alignment
Abstract
The article is written to elaborate the meaning of the term ‘strategy’ and the domain it covers. It presents the common views about what strategy is and explains the meaning of each of them. It also argues that one of the views, strategy as an overarching ‘alignment’, is a common thread running through most of the views. Two examples are given to explain this view better. The article is expected to help the reader appreciate the domain of strategy and link it with the other functional areas.
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Author’s Bio-sketch
Indrajit Mukherjee is a faculty member of XLRI Jamshedpur in the Strategy Area, with industry experience of over a decade. After completing his doctoral program from IIM Calcutta he has been with XLRI since 2010. His research has been in the area of strategic issues in emerging economies with specialised focus on technology development. His teaching and training interests include strategic management, strategy implementation and business turnaround/transformation. He has developed new post graduate programme, restructured programmes, and introduced new methods of training senior managers in industry. A graduate from IIT Kharagpur, Indrajit had reverse engineered and indigenised foreign technology of industrial burners and developed innovative systems. He has developed new businesses, restructured business and set up a new company. As an angel investor and board member, he has been instrumental in developing the vision and strategic direction of one of the fastest growing financial sector startups in eastern India.
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Article first published online: October 12, 2019
Issue published: July 2019
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